Last Minute Holiday Campaigns: Quick Photography Tips to Boost Sales
The holidays are upon us, and if you’re scrambling to launch a last-minute campaign, you’re not alone. With the fast pace of e-commerce and the ever-growing importance of social media, strong visuals are essential to standing out. High-quality imagery can turn a last-minute campaign into a best-seller, whether it’s the perfect Instagram post or eye-catching product shots for your website.
Is social media & video content important to my business?
We all know that social media has become a significant part of our lives today. However, it is no longer just a platform for communicating with friends and family. Over the years, social media has evolved from a simple social app into a powerful resource that business owners can use to gain visibility and grow their enterprises.
Local Color: Infusing Autumn Hues of Central Oregon into Product Photography
Central Oregon is renowned for its breathtaking landscapes and vibrant hues. From the fiery reds of Smith Rock to the cool blues of the Deschutes River, this region’s natural palette offers endless inspiration for lifestyle photography. At our Bend-based studio, we love bringing these dynamic colors into our shoots, blending the beauty of the environment with your product’s story.
Great Photography is a Secret Weapon in CPG Marketing Strategies
Let's face it, the CPG (Consumer Packaged Goods) industry is competitive and more businesses are starting up than ever before. So, how do you stand out?
In this digital age, it all comes down to visual representation. How you present your brand visually is the key to marketing in 2024, which can be achieved with professional photography.
Is it AI or is it Photoshop techniques that have existed for years?
We've all seen the impact AI has made recently and the more AI advances, the harder it is to distinguish between AI-generated images and those crafted using traditional Photoshop techniques. Both programs are powerful tools used to manipulate imagery and create visuals we may only see in our dreams. But what is the difference?
PHOTOGRAPHY STUDIO IN A CO-WORKING SPACE?
Ever wonder how some businesses seem to have it all—a productive workspace, creative energy, and endless networking opportunities? The secret might just be in their environment. Imagine walking into a coworking space that doesn’t just offer a desk and Wi-Fi but also a fully-equipped photography studio buzzing with creativity...
Snap, Share, Succeed: The Power of Content Photography on Social Media
Like it or not, social media has become a foundational pillar of marketing strategies for businesses all over the world. Today, there are billions of people active on social media platforms like Instagram, Facebook, and X (Twitter) and brands are constantly searching for unique ways to stand out from the crowd. One amazing tactic that works for almost any industry is…
DIY or DI-DON'T? The Value of Professional Product Photography
In an era where smartphones boast impressive cameras that "do it all" and DIY tutorials that flood the internet, handling tasks independently can be tempting. But is saving money truly the corner you want to cut when showcasing your products or business?
Captured Cooperation: Central Oregon Business United through Commerce Collaboration
In Central Oregon collaboration is the name of the game. From the lively downtown of Bend to the serene expanses of Deschutes National Forest, partnerships are thriving and fueling innovation and community spirit.
Behind the Lens: Breaking Down Elements that Shape Photography Rates
In the ever-changing landscape of photography, understanding exactly what influences photography rates is vital for both photographers and their clients. As we step into 2024…
Picture-Perfect Sales: The Art of Telling Stories Through Photography
Let's get real. It's 2024 and the attention spans of viewers are at an all-time low. Having the capability to tell a compelling story is a powerful tool for locking in the minds of today's population. One medium that excels in this narrative approach is photography. Beyond simply showcasing products or services, strategically crafted visual stories can engage customers emotionally, build brand identity, and ultimately generate revenue.
Lifestyle Photography: Tips and why it’s important
Consumers can identify with an experience more than a well-lit product against a beautiful backdrop. Using lifestyle photography to compliment e-commerce and studio content can elevate your marketing efforts immensely. Here are some helpful tips to make a lifestyle photo shoot successful!
These statistics from 2021 are proof that Instagram is worth your time.
Is Instagram worth your time? You bet it is! Instagram users share around 95 million photos and videos every day. With that large of an audience actively posting, sharing and viewing content on a daily basis, it’s become evident that using social media to showcase your business, brand, or product is an essential aspect to successful marketing.