Is social media & video content important to my business?

We all know that social media has become a significant part of our lives today. However, it is no longer just a platform for communicating with friends and family. Over the years, social media has evolved from a simple social app into a powerful resource that business owners can use to gain visibility and grow their enterprises.

So is social media really important for your business? We say, "YES!" Backed with a digital marketing strategy, social media can be a game-changer for any business trying to grow. However, knowledge is power, so let's take a look at some statistics.

The Impact of Social Media

With over 4.7 billion users globally, 91% of retail brands are active on multiple platforms. Businesses that invest in social media see real results such as stronger engagement, higher revenue growth, and more customer recommendations. A strong social media presence is more than a trend—it’s proven to be a revenue driver.

The Power of Video Content

Video content is even more influential than ever before. By 2024, 82% of global internet traffic has come from video and consumers want more. Statistics show that 54% of consumers specifically ask for video content from brands they love. The impact is undeniable: video content can boost conversion rates by up to 80%, It’s an investment with a clear payoff.

Case Study: A Tale of Two Companies

Company A, active on social media and leveraging short-form video content, saw a 30% increase in web traffic and a 50% boost in engagement. Sales conversions jumped by 20%. Meanwhile, Company B, with minimal online presence, faced a 10% decline in traffic and lower sales. The lesson? Engaging content leads to business growth.

Strategic Steps for Businesses

Running a business takes A LOT of time, which is why hiring a content creation studio is the most effective strategy for locking down consistent photo/video content to share on social media - consider looking into your local options so you can spend less time scrolling for the next trend, and more time being a business owner.

Next Studios in Bend, Oregon is the one-stop shop for all things branding. From professional photography/videography to UGC, and social media content creation, we specialize in consistent brand representation, quality results, and creative direction. Check out our website https://www.nextstudiosbend.com/ and get ready to take your business's digital marketing to the NEXT level.