These statistics from 2021 are proof that Instagram is worth your time.
It comes as no surprise that using social media to market your business has proven itself to be worth the investment. With Instagram boasting more than 1 billion users in the year 2021, it’s moved up in the rankings well ahead of LinkedIn, Twitter, Pinterest and Snapchat.
Instagram users share around 95 million photos and videos every day.
With that large of an audience actively posting, sharing and viewing content on a daily basis, it’s become evident that using social media to showcase your business, brand, or product is an essential aspect to successful marketing. In fact, 7 out of 10 companies in the U.S. (and possibly more) are already using Instagram.
Is Instagram worth your time? You bet it is! The most compelling of the data gathered from 2021 being:
80% of Instagrammers are Engaging with Businesses.
60% of Instagram users discover new products on the platform.
80% use Instagram to help decide if they’re going to buy something.
Between Instagram posts, sponsored ads, reels, stories and live TV, there are plenty of ways to market your business. Investing in brand focused, visual content to share on Instagram (and other social media platforms) will help your audience understand the quality of what you have to offer.
